rr.interactive
Professional web design is not just pretty. It's about evaluating your competition and understanding your target audience. Its about highlighting the most important actions you would like your site visitors to take — knowing what users are looking for and how to make that information or product easy to find.
Occasionally it involves knowing when your site visitor might be willing to work a little harder to obtain information. For more information on this approach see Design Decisions vs. Audience Considerations a Digital Web Magazine article by rr.interactive Principle Robin Ragle-Davis.
rr.interactive wants to raise the bar on web design.
